How Light Craft Reduced Quotation Time from 5 Hours to 30 Minutes
The Challenge
Nirav Mehta, the owner of Light Craft, was spending 4 to 5 hours every single day just creating quotations for clients. Each quotation required manually looking up product details, calculating prices with different margins for different clients, formatting the document, and sending it out. With growing demand, this bottleneck was costing him business — clients who didn't get timely quotations simply moved to competitors. His team of 3 salespeople spent more time on paperwork than on selling.
Our Solution
We built a custom quotation management system tailored to Light Craft's workflow. The system includes a complete product catalog with images, specifications, and tiered pricing. Salespeople simply select products, choose the client category, and the system automatically calculates prices, applies correct margins, generates a professionally branded PDF quotation, and sends it directly to the client's email or WhatsApp. The system also tracks quotation status — sent, viewed, approved, or rejected — giving Nirav complete visibility into his sales pipeline.
The Outcome
Quotation generation time dropped from 4-5 hours per day to just 30-45 minutes. Nirav's team now handles 3x more quotation requests. Response time to customer inquiries went from 24-48 hours to under 2 hours. Within the first quarter, Light Craft saw a 35% increase in quotation-to-order conversion rate simply because they were responding faster than competitors. The annual revenue impact was estimated at over ₹40 lakhs in additional business.
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